ICQ Banners Ad Specs
Banner Weight
The weight requirements are as follows:
- .gif & .jpeg banners:
- 120x90
- 12k
- 468x60
- 15k
- 88x31
- 5k
- 160x60
- 20k
- 180x150
- 15k
- 300x250
- 20k
- 728x90
- 20k
- Rich Media banners (like Flash): *
- 120x90
- 20k
- 468x60
- 30k
- 160x600
- 30k
- 180x150
- 30k
- 300x250
- 30k
- 728x90
- 30k
* Rich media banners cannot run on older
ICQ Pro versions.
Design, Animation & Audio
Ads may not employ rapid flashing animation of any graphic, copy, or background
element(s).- Banners should be encased in a border and distinct from the content.
If borderless, a banner must contain the advertiser's name to signify that it is an
ad creative banner, not content.
- Flash ads will not loop automatically after reaching the end of the timeline
due to adserver settings. The final frame on the main timeline should contain final messaging or a manually added looping command. Do not fade out. - The following are ICQ Banners that may include audio: Contact List banner (120x90),
Welcome Screen banner (180x150) and all web banners (728x90, 160x600 and 300x250).
- Audio can be initiated by mouse-over or click only. The Contact List banner audio
must be user-initiated! Max time for audio on banners is 15 seconds.
- Audio banners must contain clearly visible mute/stop functionality and may
offer the option to select additional loops with a play functionality.
- Audio banners may run on all ICQ web inventory, the ICQ welcome screen and the
ICQ Contact List. Audio Banners May not run in the ICQ message window (468X60).
URL Specs
- URL must be provided in complete, meaning containing "http://".
- The target URL or click-through URL may not exceed 250 characters.
- The URL provided must be viewable in Microsoft Internet Explorer 6.x, 7.x and
Firefox 1.x and 2.x.
- Capital or lowercase letters (A through Z or a through z), Numbers, 0 through 9,
Special characters / ~ _ ? - # = | ; $ @ & + % ! * " ' ( ).No Commas are allowed.
Flash Coding
- The banner should be one flash file (*.swf, version 8.0 or older).
- The flash banner must have a button symbol (not a movie clip) with the following clickTAG
on the action tab:
on (release){
getURL (clickTAG + "http://The desired URL should be written here", "_blank");
}
getURL (clickTAG + "http://The desired URL should be written here", "_blank");
}